🤑 It doesn’t get more affordable. Grab this 60% OFF Black Friday offer before it disappears…CLAIM SALE

Ted Baker's quirky fashions gain favour in North America

Published 06/10/2015, 11:02
Updated 06/10/2015, 11:08
© Reuters.  Ted Baker's quirky fashions gain favour in North America
HRGV
-
TED
-

LONDON (Reuters) - British designer clothing brand Ted Baker (L:TED) on Tuesday said retail sales were up by just over 20 percent in its first half year, boosted by solid demand at home and a strong performance in North America.

Ted Baker's dresses, suits and shirts, often sporting quirky details such as flowery collars and polka-dotted sleeves, have attracted a big British customer base and demand is growing abroad as it expands across Europe, Asia and North America.

The group said retail sales, which represent three-quarters of total revenue, were up 20.1 percent to 168.2 million pounds ($255 million). Retail sales in North America rose 37.4 percent to 39.1 million pounds.

The retailer, which trades from 416 stores and concessions globally, opened new stores in London, Vancouver, Hong Kong and South Korea over the period, part of plans to expand international sales which were only 7 percent of total turnover a decade ago.

"Our strategy is to build Ted Baker as a global brand, so a lot of our investment and focus is on growing the business outside the UK," Lindsay Page, Ted Baker's chief operating officer, said.

Page said the international market now accounted for 40 percent of the group's overall sales, growing proportionally by about 2.5 percent a year, and in the next few years he expected it would represent more than half the business.

The company's pretax profit rose 23.4 percent to 17.8 million pounds in the first half.

Ted Baker's shares were down nearly 3 percent by 0941 GMT. They had closed on Monday at 3,278 pence, having risen by almost 49 percent since the start of the year.

Analysts noted that the company had reported weaker retail sales in August.

"Sales in August were adversely impacted by a number of external factors," Ted Baker said in its statement.

But Keith Bowman, equity analyst at Hargreaves Lansdown (LONDON:HRGV) Stockbrokers, said the results were in line with expectations. "In all, today's results continue to underline the company's expected long term growth story," he said.

Ted Baker said second quarter wholesale sales rose 39.1 percent to 58.6 million pounds, and forecast an increase of 25 percent for the full year. It also forecast 16 percent retail sales growth over the year.

Total group revenue for the 28 weeks to Aug. 15 was 226.8 million pounds, a 24.5 percent rise on the year before.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.