Unlock Premium Data: Up to 50% Off InvestingProCLAIM SALE

This Firm Is Looking To Innovate By Marrying Physical Art To The Blockchain

Published 24/02/2022, 14:04
© Reuters.  This Firm Is Looking To Innovate By Marrying Physical Art To The Blockchain
BLKCF
-

Photo by Steve Johnson on Unsplash

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice.

It’s no secret that NFTs — non-fungible tokens — have taken the crypto market by storm. As fears around the broader market abound, spurred by expected rate hikes and global instability, NFTs have continued to fetch eye-popping prices.

NFT volume exceeded $24.9 billion last year, vastly eclipsing the $94.9 million the previous year, according to Statista.com. In June, CryptoPunk #7523 sold for 4,700 ETH, or $11,754,000 and in February, CryptoPunk #5822 sold even higher for 8,000 ETH, or $23,700,000. The digital artist Beeple sold a work entitled “Everydays: The First 5000 Days” via Christie Group plc (LON: CTG) for $69 million. And Jack Dorsey of Block Inc. (NYSE: SQ) and former CEO of Twitter Inc . (NYSE: NYSE:TWTR) sold the first-ever tweet for just under $3 million.

But so far, the NFT craze has been largely centered around digital works, some even generated through artificial intelligence (AI). This has drawn some skepticism — and ire — from the general public. A pixelated JPG of a monkey in a baseball cap generated by a computer seems a frivolous thing to spend serious money on for many people, and some are trying to change this.

Investment firm Invictus Capital, having provided investment vehicles in the crypto market for a number of years, is getting involved with NFTs through its NFT Lab. The Lab enables the sale of real, physical works of art on the blockchain. Invictus hopes to bring the traditional art world into the 21st century, updating the ancient practice of provenance using the power and utility of NFTs.

The Lab is launching with the Out of Africa collection, featuring the original works of 43 artists from Southern Africa.

Each work will have two kinds of NFTs associated with it: O-NFTs and P-NFTs. P-NFTs, (poster NFTs), though limited, are not one of a kind and do not represent ownership of the actual painting. They are digital representations. An O-NFT, or original NFT, is a digital certificate that grants ownership of the physical artwork.

The work of art will be held in custody on behalf of the O-NFT holder. At any time, the O-NFT holder can exercise the right to take physical delivery of the artwork, at which point their O-NFT will be marked as claimed on the blockchain.

If you’re interested in learning more about the NFT Lab, check out https://invictusnftlab.com/.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice.

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Read the original article on Benzinga

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.