By Samuel Indyk
Investing.com – Snacks and beverage company PepsiCo (NASDAQ:PEP) has announced its first entry into the burgeoning world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection.
The company will create 1,893 unique NFTs to mark the year Pepsi was founded. The collection will go live on the Ethereum blockchain tomorrow at 12:00pm Eastern time (17:00GMT).
The collection of NFTs will be grounded in variations of a microphone visual and inspired by different Pepsi flavours, including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar, and Crystal Pepsi, plus more.
“Pepsi has always been a brand with a strong heritage in music and pop culture, so it's only fitting for us to bring that legacy into the new world of NFTs with a 'mic drop' of epic proportions,” Pepsi Vice-President Marketing Todd Kaplan said in a statement.
The NFTs will be free of charge with Pepsi implementing a waitlisting process as the start of the user experience. On 14th December, consumers who have been waitlist-approved will then be able to mint one of the 1,843 Pepsi Mic Drop NFTs free of charge, with 50 held back for other initiatives in the future.
“We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs,” Kaplan added.
The company also said it would implement a carbon offset programme for the launch of the collection to ensure a net carbon footprint of zero.
Pepsi is not the first food and drink company to launch an NFT collection. Earlier this year, alcoholic drink maker Budweiser, part of the Anheuser Busch Inbev (BR:ABI) stable of beers, introduced its Budverse Cans Heritage Edition. The collection of almost 2,000 unique digital beer cans sold out after less than an hour of launch.