U.S.-based denim giant Levi Strauss & Co. (NYSE: NYSE:LEVI) appears to be planning to jump into the metaverse and non-fungible token (NFT) technologies.
What Happened: Levi Strauss & Co. filed trademark applications relevant to NFTs and the metaverse with the United States Patent and Trademark Office (USPTO) on March 9, as pointed out in correspondence with USPTO-licensed trademark attorney Michael Kondoudis.
The three trademarks (serial numbers: 97304009, 97303975, 97303954) show two versions of the Levi's logo and one of the historic 501 jeans series.
The trademarks in question explicitly mention "downloadable virtual goods" that are "authenticated by non-fungible tokens created with blockchain technology to represent a collectible item."
LEVI’S is coming to the Metaverse!See Also: American Express (NYSE:AXP) Files For NFT And Metaverse TrademarksThe company has filed 3 trademark applications for its name, logo & 501 brand. The filings signal plans to offer:
Multimedia backed by NFTs
Online stores featuring virtual clothing, footwear & fashion accessories#NFTs #Metaverse #Web3 pic.twitter.com/H6RylI05ZR
— Mike Kondoudis (@KondoudisLaw) March 15, 2022
Furthermore, the documents also describe an "online retail store service featuring virtual goods" in "virtual online environments and virtual online fashion shows."
LEVI Price Action: As of press time, Levi Strauss & Co.'s stock is trading at $18.82 during pre-market on Wednesday, after seeing its value increase by nearly 2.1% on Tuesday.
Photo: Courtesy of Ed Dunens on Flickr
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