🍎 🍕 Less apples, more pizza 🤔 Have you seen Buffett’s portfolio recently?Explore for Free

Alex Salnikov: Why NFTs Are Not Dead - The Future Of NFTs Powered By Brands And Developers

Published 08/11/2023, 16:45
Updated 08/11/2023, 18:10
© Reuters.  Alex Salnikov: Why NFTs Are Not Dead - The Future Of NFTs Powered By Brands And Developers
MAT
-

Benzinga - By Alex Salnikov, Chief Strategy Officer and Co-Founder at Rarible will be speaking at the upcoming Benzinga Future Of Digital Assets. Mark Nov. 14 on your calendar for the must-attend gathering in the industry!

In a recent episode of "The Simpsons" NFTs were featured prominently in its plot, showing Marge battling with PFPs in order to extract Bart from "the blockchain," and the famous Nyan Cat meme dramatically proclaiming the "NFT craze" as finished. As the co-founder of Rarible, I watched with amusement and a sense of irony because, contrary to this pop culture punchline, the world of NFTs is bustling with silent innovation and persistent growth.

The Simpsons episode serves as a cultural checkpoint, a moment for us in the web3 community to consider the image of NFTs in the mainstream. It also highlights an opportunity to educate and develop new digital products that fit the needs of creators, brand managers, innovators and builders who are looking to launch and grow engaged digital communities.

The Silent Innovation Behind The Scenes Contrary to the fading hype narrative, NFTs are seeing a silent renaissance. Behind the scenes, there’s a burst of activity as emerging blockchains eagerly build out their NFT capabilities, signaling a shift towards NFTs as a prime consumer use case for these platforms. Simultaneously, innovative use cases are cropping up — from loyalty programs and SocialFi to gaming and fintech — all harnessing NFTs to deliver unique value. This innovation wave is fueling a resurgence, transforming NFTs from a mere digital curiosity into a cornerstone of digital interaction. This has piqued the interest of numerous consumer brands, like Starbucks, Gucci, and Mastercard eager to explore and stake their claim in the Web3 landscape.

Enter RaribleX: a response to this evolving ecosystem, crafted to cater to the new breed of blockchains, cater to the burgeoning array of NFT applications, and facilitate traditional brands in making their Web3 debut. It stands at the intersection of innovation and adoption, becoming the "Shopify of NFTs" by providing the tools for brands and developers to create and monetize their digital ventures with ease and security.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.