Benzinga - Genetica and GCAC (Global Compliance Applications Corp.) expanded their strategic partnership into the U.S. market. Their collaboration integrates Genetica's AI technology and GCAC's global cannabis data.
The partnership equips cannabis retailers with data-driven insights into customer preferences, enabling them to offer personalized deals to customers. Integrating GCAC's data with Genetica's AI solutions broadens both companies' ability to enhance the customer journey.
Genetica's CEO, Ben York, stated, "Our collaboration marks a major stride in GCAC's U.S. expansion. With GCAC's technology and data, we aim to transform the industry with insights that enhance customer loyalty and revenue. Our goal is to drive customers to the store with GCAC and ensure they have a reason to purchase and return with Genetica's data insights."
The partnership extends GCAC's Citizen Green project to the U.S., introducing its Uplift NFT couponing system that offers personalized veteran discounts. Brands can generate coupons on the Efixii blockchain and share them directly with veterans, fostering a system that respects consumer anonymity, drives traffic, and incentivizes purchases.
GCAC's CEO, Brad Moore, stated, "Our partnership with Genetica is more than tech integration; it's about creating a responsive ecosystem for the U.S. cannabis consumer. As we launch our partnership and discount program, customers nationwide will benefit from curated deals, improving their buying experience."
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