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Peloton names Peter Stern as new CEO starting 2025

Published 31/10/2024, 11:16
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NEW YORK - Peloton Interactive, Inc. (NASDAQ: NASDAQ:PTON) has announced the appointment of Peter Stern as its Chief Executive Officer and President, effective January 1, 2025. Stern, currently President of Ford (NYSE:F) Integrated Services, has previously held executive roles at Apple (NASDAQ:AAPL) and Time Warner Cable.

The incoming CEO is also expected to join Peloton's Board. Jay Hoag, Chairperson of the Peloton Board, expressed confidence in Stern's ability to lead the company, citing his track record in driving growth through innovation and his deep understanding of the health and wellness sector.

Stern's relationship with Peloton dates back to 2016 as a member, and he is an early adopter of the brand's Bike and Tread products. His experience includes co-founding Apple Fitness+ and overseeing the growth of various subscription services at Ford, Apple, and Time Warner Cable.

In preparation for Stern's transition, Karen Boone will serve as the sole Interim CEO and President until the end of the year, after which Stern will take the helm. Chris Bruzzo will step down from his role as Interim Co-CEO and President on November 1, 2024, but both he and Boone will continue to serve on Peloton's Board.

Stern's appointment follows a comprehensive search for a leader who aligns with Peloton's mission and values. His extensive background includes growing subscription businesses and product innovation, having been awarded over 30 patents and leading companies through critical transitions.

Peloton, known for combining expert instruction with world-class content, aims to enhance the workout experiences of its members. The company also announced its first-quarter financial results for 2025, details of which can be found on Peloton's investor relations website.

This announcement is based on a press release statement from Peloton.

In other recent news, Peloton Interactive has entered into seasonal retail partnerships with Costco (NASDAQ:COST) and Truemed, aiming to broaden its market reach and make fitness equipment more accessible. The collaboration with Costco will make Peloton's Bike+ available in 300 Costco locations across the U.S. and online, offering an exclusive Bike+ bundle to Costco members. Concurrently, a partnership with Truemed allows U.S. customers to purchase Peloton's range of exercise equipment using pre-tax Health Savings Account (HSA) or Flexible Spending Account (FSA) dollars.

In financial developments, Peloton reported stronger-than-expected performance in its fourth fiscal quarter. However, the company's revenue projections for fiscal year 2025 fell slightly short due to anticipated lower hardware sales. Analyst firms Baird and TD Cowen have raised their price targets, while BMO Capital Markets and Citi maintained their Market Perform and neutral ratings on Peloton, respectively.

Analysts from JMP Securities project that the incoming CEO may implement a subscription price increase, additional cost reductions, and debt repayment initiatives. Despite a decrease in paid connected fitness subscribers, Peloton exceeded expectations for paid app subscriptions. These are recent developments in Peloton's ongoing efforts to enhance profitability and financial health.

InvestingPro Insights

As Peloton Interactive, Inc. (NASDAQ: PTON) prepares for a leadership transition with Peter Stern at the helm, investors are closely watching the company's financial performance and market position. According to InvestingPro data, Peloton's market capitalization stands at $2.54 billion, reflecting the market's current valuation of the company as it navigates this pivotal change.

Despite challenges, Peloton has shown resilience in its stock performance. InvestingPro Tips highlight that the company has seen a significant return over the last week, with a 1-week price total return of 8.31%. This short-term gain is part of a broader trend, as the stock has demonstrated strong returns over the last month (42.09%), three months (86.8%), and six months (113.83%).

However, it's important to note that Peloton faces ongoing financial hurdles. An InvestingPro Tip indicates that analysts anticipate a sales decline in the current year, which aligns with the reported revenue growth of -3.57% over the last twelve months. Additionally, the company is not expected to be profitable this year, consistent with its negative operating income margin of -14.72%.

As Stern prepares to take on his new role, he will need to address these challenges while capitalizing on Peloton's strengths. The company's gross profit margin of 44.67% suggests there's potential for improved profitability if operational efficiencies can be realized.

Investors considering Peloton should be aware that the stock generally trades with high price volatility, as noted by another InvestingPro Tip. This volatility could present both opportunities and risks as the company transitions to new leadership and implements strategies to return to growth and profitability.

For those seeking a more comprehensive analysis, InvestingPro offers 12 additional tips for Peloton, providing deeper insights into the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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