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Hennes & Mauritz shares hold Hold rating by Jefferies, target lowered due to rising marketing costs

EditorAhmed Abdulazez Abdulkadir
Published 28/08/2024, 12:38
HNNMY
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On Wednesday, the stock of Hennes & Mauritz AB (HMB:SS) (OTC: HNNMY), commonly known as H&M, experienced a change in its financial outlook. Jefferies, a global investment banking firm, reduced the price target for the fashion retailer's shares to SEK155.00, down from the previous SEK175.00. Despite the adjustment in price target, the firm maintained a Hold rating on the stock.

The adjustment came as a response to shifting investor sentiment. Initially, there was optimism about the company's prospects, but concerns have since emerged regarding H&M's ability to meet margin estimates. These concerns stem from the realization that with the diminishing tailwinds from the cost of goods sold (COGS), there is now a need for a significant increase in like-for-like sales (LFLs).

The reassessment by Jefferies takes into account the increased costs H&M is expected to incur. The company is looking to build sales momentum, which will likely involve higher marketing expenses and the net addition of stores. These strategic moves are anticipated to impact the company's financial performance.

Furthermore, Jefferies has indicated that its revised estimates reflect a roughly 10% reduction. This recalibration is in line with the current macroeconomic and regulatory landscape, which the firm is continuing to monitor closely.

The new price target of SEK155.00 is set amidst a backdrop of changing market dynamics and H&M's strategic efforts to strengthen its sales. Jefferies' decision to maintain the Hold rating suggests a cautious approach to the stock, pending observable outcomes from the retailer's ongoing strategies and external economic factors.

In other recent news, Hennes & Mauritz AB, commonly known as H&M, has seen significant attention from analysts. JPMorgan (NYSE:JPM) maintained an underweight rating on H&M, citing potential negative earnings momentum and increased markdown risks if targeted growth is not achieved. Meanwhile, Citi held a steady sell rating due to concerns over optimistic consensus estimates predicting sales and administrative leverage.

HSBC (LON:HSBA) upgraded H&M from Hold to Buy, highlighting operational improvements and a conservative stock repurchase program as positive indicators. Deutsche Bank (ETR:DBKGn) also showed optimism by raising H&M's shares target, noting improved gross margin recovery and strong cost control.

InvestingPro Insights

In the light of the recent financial outlook change for H&M, InvestingPro data and tips provide additional context for investors considering the stock. H&M is currently trading at a low P/E ratio relative to near-term earnings growth, with a P/E ratio of 23.71 and a slightly higher adjusted P/E ratio for the last twelve months as of Q2 2024 at 24.16. This could indicate that the stock is undervalued compared to its earnings potential. Furthermore, H&M's prominence as a key player in the Specialty Retail industry is reinforced by its profitability over the last twelve months, which aligns with analysts' predictions that the company will remain profitable this year.

The company's market capitalization stands at $25.76 billion, reflecting its significant presence in the market. Additionally, H&M operates with a moderate level of debt, which may offer some stability in terms of financial structure. Despite these positives, the stock is trading at a high Price / Book multiple of 6.52, which could suggest that it is priced at a premium in terms of its net asset value.

Investors may also take note of the InvestingPro Tips, which highlight that three analysts have revised their earnings downwards for the upcoming period, potentially signaling caution. Nonetheless, for those interested in a deeper analysis, there are more InvestingPro Tips available at InvestingPro that can provide further guidance on H&M's stock performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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