CAMDEN, N.J. - The Campbell Soup Company (NYSE:CPB), known for its iconic soup, has officially rebranded as The Campbell's Company following shareholder approval. The change is set to take effect upon the amendment of the corporation's certificate of incorporation in New Jersey. The decision underscores the company's diverse product range, which includes $1 billion brands like Goldfish crackers and Rao's pasta sauce, in addition to its flagship Campbell's soup.
The rebranding initiative, which retains the well-known Campbell's name while aiming to reflect the company's extensive portfolio, was first proposed during the Campbell's Fiscal 2025 Investor Day in September 2024. The company's President and CEO, Mark Clouse, emphasized the importance of the name change in maintaining the legacy of the brand's 155-year history, while also showcasing the breadth of the company's offerings.
Despite the corporate name change, the classic red and white labels of Campbell's soup products will remain unchanged on store shelves, a nod to the brand's longstanding tradition and consumer appeal. The company's portfolio boasts an impressive array of brands, including three with over $1 billion in sales: Campbell's, Goldfish, and Pepperidge Farm, with Rao's anticipated to join this tier soon.
The Campbell's Company, headquartered in Camden since 1869, continues to be a major player in the North American food industry with a focus on Meals & Beverages and Snacks divisions. The company reported net sales of $9.6 billion in fiscal 2024, driven by its 16 leadership brands.
This strategic move is part of Campbell's mission to set a new standard for performance in the food sector, aiming to grow and adapt to the changing needs of consumers. The information on this corporate evolution is based on a press release statement.
In other recent news, Campbell Soup has announced key leadership changes with the promotion of Daniel L. Poland to Executive Vice President and Chief Enterprise Transformation Officer, and the appointment of Cassandra Green as Senior Vice President and Head of Supply Chain. The company also sold its noosa yoghurt business to Lakeview Farms, aligning with its focus on core business. Meanwhile, Campbell Soup successfully raised $1.15 billion through an offering of senior unsecured notes.
The company's Goldfish brand continues to be a top preferred snack among teenagers, according to a survey by Piper Sandler. Analyst firms Bernstein SocGen Group and Argus have upgraded the stock rating, while DA Davidson downgraded it. Citi reaffirmed its Sell rating on Campbell Soup stock, anticipating the company to announce its fiscal first quarter of 2025 earnings in early December.
In terms of financial projections, Campbell Soup has projected net sales growth of approximately 9% to 11%, adjusted EBIT growth of 9% to 11%, and an increase in adjusted earnings per share of 1% to 4% for fiscal year 2025. These are among the recent developments for the company.
InvestingPro Insights
The Campbell's Company's recent rebranding reflects its commitment to growth and diversification, which is supported by several key financial metrics from InvestingPro. The company's market capitalization stands at $12.81 billion, underlining its significant presence in the food industry. With a revenue of $9,636 million in the last twelve months as of Q4 2024, Campbell's has demonstrated a quarterly revenue growth of 10.88%, indicating strong performance in line with its strategic initiatives.
An InvestingPro Tip highlights that Campbell's has maintained dividend payments for 54 consecutive years, a testament to its financial stability and commitment to shareholder returns. This is particularly relevant given the company's current dividend yield of 3.4%, which may appeal to income-focused investors.
Another InvestingPro Tip notes that analysts predict the company will be profitable this year, aligning with the company's growth strategy and portfolio expansion. This is further supported by the company's profitability over the last twelve months, as indicated by its adjusted P/E ratio of 14.88.
For investors seeking a deeper understanding of Campbell's financial health and future prospects, InvestingPro offers additional tips and insights. In fact, there are 13 more InvestingPro Tips available for Campbell's, providing a comprehensive analysis for those looking to make informed investment decisions.
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