NEW YORK - Banzai International, Inc. (NASDAQ:BNZI), a marketing technology company, has entered into a twelve-month media contract with FMW Media Corp.'s New to The Street, a television broadcasting platform. The contract involves the production and broadcast of interviews with Banzai's management team, focusing on the company's digital marketing technology platforms and "Engagement Marketing" strategies.
The segments, which will feature discussions on Banzai's sales and marketing solutions, are set to be aired as sponsored programming on Bloomberg TV and the Fox Business Network (LON:NETW). New to The Street will also handle social media marketing to extend the reach of each broadcast and stream the interviews on their website.
In addition to television and social media exposure, Banzai's digital marketing campaigns will be featured on the NASDAQ MarketSite Billboard in New York City for one week each month. The campaigns will highlight Banzai's products, including "Boost," "Demio," and "Reach," which are designed to help clients engage customers and create targeted marketing campaigns.
Banzai's suite of services, offered as Software as a Service (SaaS) subscriptions, has been adopted by many Fortune 500 companies, aiming to improve brand awareness, marketing, sales, and customer engagement.
Vince Caruso, Creator/Producer of New to The Street, expressed enthusiasm about featuring Banzai on the show, citing the company's success in serving Fortune 500 companies with Engagement Marketing services.
Joe Davy, CEO of Banzai, also conveyed excitement about the partnership, indicating that the company has significant plans for 2024 and beyond.
This media partnership is based on a press release statement and aims to increase awareness of Banzai's technology and services.
InvestingPro Insights
As Banzai International, Inc. (NASDAQ:BNZI) embarks on its media strategy to bolster brand recognition and market its Engagement Marketing services, the company's financial health and stock performance are critical factors for investors to consider. According to InvestingPro data, Banzai has a market capitalization of $6.79 million, indicating a relatively small player in the technology sector. Despite the challenges, analysts see a silver lining with anticipated sales growth in the current year, which could be a positive sign for the company's revenue trajectory.
InvestingPro Tips highlight that Banzai operates with a significant debt burden and is quickly burning through cash, which are points of concern for potential investors. Moreover, the stock has experienced high price volatility and is trading near its 52-week low, with the price having fallen significantly over the last year. These insights suggest that while Banzai is actively seeking to expand its market presence, it faces financial headwinds that could impact its performance.
For investors interested in a deeper analysis, InvestingPro offers additional tips on Banzai International, including the company's cash flow yield and its short-term obligations compared to liquid assets. With a total of 16 InvestingPro Tips available, investors can gain a comprehensive understanding of BNZI's financial health and market position. To access these insights and more, use the exclusive coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription at InvestingPro.
As Banzai looks ahead to 2024 with significant plans, the InvestingPro data and tips provide a valuable context for the company's current financial standing and market performance, which could influence the effectiveness and outcome of their new media contract with FMW Media Corp.'s New to The Street.
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