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Deckers stock remains a top pick at Baird as market leadership highlights growth trajectory

EditorAhmed Abdulazez Abdulkadir
Published 30/12/2024, 10:26
DECK
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Monday, Baird reiterated an Outperform rating on Deckers Outdoor Corporation (NYSE:DECK), with a steady price target of $225.00. The firm's analysts highlighted the significant growth of DECK shares, which have increased approximately tenfold since 2019. This surge is attributed to the company's strong brand positioning and growth.

The analysis of DECK's performance reveals that its compounded return of over 50% since 2019 has been driven by a substantial increase in earnings, which have risen roughly five times, and an approximate doubling in valuation. The analysts believe that Deckers Outdoor's premium growth and return on invested capital (ROIC) are sustainable features. These, along with positive current indicators for the company's UGG and HOKA brands, continue to support Baird's favorable outlook.

Despite expectations of lower future stock returns, the firm remains optimistic about Deckers Outdoor's prospects. The analysis also suggests that other companies within the sector, including ONON, AS, CROX, BOOT, and PLNT, may still present opportunities for significant returns, hinting at their potential to become multi-baggers.

Investors responded positively to the reaffirmed rating, as DECK shares have demonstrated robust performance, underscoring the analyst's confidence in the company's ongoing growth trajectory and market position. Deckers Outdoor's consistent focus on brand development and product innovation seems to be key factors in maintaining its strong market performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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