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Has The Summer Sun Been Kind To Next's Q2 Sales Or Has It Been Burned?

Published 31/07/2017, 14:46
NXT
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By Connor Campbell, Financial Analyst, Spreadex

Stock of the day: Next PLC(LON:NXT) (LON:NXT)

It’s been a miserable couple of years for Next, 2016’s Brexit-blighted trading leading immediately into a precipitous plunge at the start of 2017. There the stock fell 16.8% in the space of 2 days after issuing an early-in-the-year profit warning. That drop has defined Next’s year-to-date, leaving it to spend the intervening months trying (and largely failing) to recover its lost value.

After bouncing between £38 and £39 across February and most of March, Next found a bit of joy with its full year results, climbing 7.5% in a single session despite the company posting its first fall in annual profit for 8 years. It appears that an admittance of mistakes made, and a promise to return to its ‘heartland product’, compensated for a 5.5% slide in pre-tax profit and a 2.9% drop in total retail sales.

This renewed sense of good will continued across spring, and even helped Next push past a disappointing first quarter report at the start of May. There the company posted a 2.5% fall in total sales for the 13 weeks to the end of April, comprised of an 8.1% plunge in store sales and a 3.3% increase in directory (i.e. online and catalogue) sales. Yet although the stock did suffer a brief dip, by the 22nd May it had crossed £45 for the first time since its January profit warning.

Sadly for Next, summer has seen the stock’s recovery gradually eroded by wider concerns about the state of the UK retail sector, fuelled by the toxic combination of rapidly rising inflation and stagnant wage growth. This eventually forced Next below £36 by mid-July, a level not seen since the day of the Brexit result last June, before a mild rebound lifted it back to a current trading price of £38.37.

As for the company’s second quarter figures, analysts are expecting Next to post an 8.8% decline in retail sales but with a 5.2% increase in online sales. Currently its full year profit forecasts stand at £740 million – if the company takes a bit off the top, as it did in May, then the state of its sales may not matter.

Next PLC has a consensus rating of ‘Hold’ with an average target price of £44.78.

Spreadex: Next PLC

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