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Are Stocks The Real Black Friday Bargain This Year?

Published 23/11/2018, 12:44

Black Friday Discounts Everywhere
  • Markets
  • Brexit and Italy
  • Eurozone PMIs
  • Oil
  • Crypto

US equity markets are expected to open slightly lower following the Thanksgiving bank holiday, with trading likely to be fairly light heading into the weekend.

Whether it’s a case of recovering from the previous days celebrations or taking advantage of the deep discounts in store and online, activity in the US is likely to be more muted on the final trading day of the week. And who knows, maybe after a day of grabbing bargains, some of that Black Friday mentality may rub off investors with many stocks now trading at a deep discount themselves compared to a couple of months ago.

We’re not quite seeing that rub off on the markets just yet though with US futures trading in the red but we’re heading into a very interesting time of year and they may well now be primed for a so-called Santa rally as all the festive good will finds its way onto Wall Street.

Two Brexit steps forward, one Italian step back

Europe has found itself at the centre of much of the recent news flow, with Brexit making positive strides ahead of this weekend’s EU summit – at which leaders are expected to sign off on the exit agreement – and Rome continuing on a collision course with Brussels over its budget.

Eurozone PMIs disappoint, weighing on euro

This morning though it’s the PMI readings that have provided the disappointment, with numbers from Germany, France and the eurozone as a whole disappointing across the board and weighing on the euro.

While the slowdown in the region isn’t new and is unlikely to deter the ECB from ending QE in December, it is increasingly worrying that the numbers continue to deteriorate and could threaten next year’s rate hike.

Bargains to be found in oil and crypto?

Black Friday deals are not just confined to retail or stock markets it seems, with oil and cryptocurrencies – two things not often found in the same sentence – both experiencing considerable sell-offs in recent weeks and very much trading at a discount to early October levels.

Oil remains under pressure despite noises from some OPEC countries, most notably Saudi Arabia, about another possible coordinated production cut at the next meeting in two weeks. I do wonder how much lower traders will push it given how likely it is that members will follow through on these threats. I wonder whether we may be trading at the lower end and the price drop may be a little overdone.

The same can’t be said for crypto though which in its nature is very volatile and prone to wild swings. This time last year we were closing in on a high of close to $20,000 in bitcoin, something many said was a bubble waiting to burst – how right they were with it now trading almost 80% off those highs.

I still see plenty of scope for more downside here given how much this has proven to be a sentiment driven market, not to mention the fact that even now it’s up almost 350% since January last year. In any other market, that would be considered frothy at the very least.

Disclaimer: While every effort has been made to ensure that the datat quoted and used for the research behind this document is reliable, there is no guarantee that it is correct, and Swissquote Bank and its subsidiaries can accept no liability whatsoever in respect of any errors or omissions, or regarding the accuracy, completeness or reliability of the information contained herein. This document does not constitute a recommendation o sell and/or buy any financial products and is not to be considered as a solicitation and/or an offer to enter into any transaction. This document is a piece of economic research and is not intended to constitute investment advice, nor to solicit dealing in securities or in any other kind of investment.

Although every investment involves some degree of risk, the risk of loss trading off-exchange forex contracts can be substantial. Therefore if you are considering trading in this market, you should be aware of the risks associated with this product so you can make informed decisions prior to investing. The material presented here in not to be construed as trading advice or strategy. Swissquote Bank makes a strong effort to use reliable, expansive information, but we make no representation that it is accurate or complete. In addition, we have no obligation to notify you when opinions or data in this material change. Any prices stated in this report are for information purposes only and do not represent valuations for individual securities or other instruments."

Disclaimer: While every effort has been made to ensure that the datat quoted and used for the research behind this document is reliable, there is no guarantee that it is correct, and Swissquote Bank and its subsidiaries can accept no liability whatsoever in respect of any errors or omissions, or regarding the accuracy, completeness or reliability of the information contained herein. This document does not constitute a recommendation o sell and/or buy any financial products and is not to be considered as a solicitation and/or an offer to enter into any transaction. This document is a piece of economic research and is not intended to constitute investment advice, nor to solicit dealing in securities or in any other kind of investment.

Although every investment involves some degree of risk, the risk of loss trading off-exchange forex contracts can be substantial. Therefore if you are considering trading in this market, you should be aware of the risks associated with this product so you can make informed decisions prior to investing. The material presented here in not to be construed as trading advice or strategy. Swissquote Bank makes a strong effort to use reliable, expansive information, but we make no representation that it is accurate or complete. In addition, we have no obligation to notify you when opinions or data in this material change. Any prices stated in this report are for information purposes only and do not represent valuations for individual securities or other instruments.

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