- SARE S.A. (WA:SARP) is a leading independent Polish technology company, which offers proprietary software solutions for email and performance marketing campaigns. Between 2012 and 2015, SARE increased its sales and net income at a CAGR of 63.6% and 160.2% respectively. Since 2015, the company has also had a registered subsidiary in Berlin, which is supposed to develop its business in Germany.
- SARE’s main products are the software tools SARE for management and analysis of email marketing campaigns as well as INIS, which is an affiliate network that allows the integration of different publishers and databases with email addresses. Both products are distributed in the ASP model (does not require installation on the licensee’s PC) and generate recurring monthly fees. They are complemented by the subsidiaries mr Target, a provider of campaign planning and services with conversion targets: www traffic, database registrations, on-line shop transactions and search engine marketing campaigns; Salelifter, which has developed own tools that allow to build, manage and monetize databases with email addresses, as well as Teletarget, which through an own call center helps clients to improve their sales. Apart from the development of own solutions, SARE plans to grow through acquisitions in the areas of Big Data Analytics and Mobile, which would further improve its competitive position.
- According to PwC, the online marketing segment in Poland, which in 2015 was worth USD 0.7bn, will grow at a CAGR of 11.2% by 2020E. UK and Germany, the two largest online advertising markets in Europe, which SARE targets for expansion, are expected to grow at a CAGR of 10.5% and 6.2% respectively. Video Ads, Mobile and Social Media are regarded as the main growth drivers of online advertising. Programmatic buying, which is positively impacting e.g. Video Ads and Social Media, is expected to grow by 40-60% y-o-y in Poland and 27.8% in Western Europe in the in the coming years.
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