United Airlines announced a significant overhaul of its MileagePlus program, aimed at further rewarding the loyalty of its Chase credit card holders. The changes will come into effect from January 1, 2024, allowing travelers to earn 25 Premier Qualifying Points (PQPs) per $500 spent. This marks a substantial increase from the previous system.
The modifications also include the removal of the overall annual cap of 15,000 PQPs across all cards. In addition, the annual PQP earning limit for United Club Infinite Card holders will be raised to 10,000 in 2024, up from the current limit of 8,000. All card-earned PQPs will count towards every status level, including the coveted Premier 1K status.
Starting February 1, 2024, United Airlines will introduce automatic PQP deposits for Premier members as an enhancement for the following year's earnings. Silver members will receive an extra 250 PQPs; Gold members will get an additional 500; Platinum members will be allocated an extra 750; and Premier 1K members will be given an additional 1,250 PQPs. The Premier 1K status will continue to maintain its unique PQP-only requirement.
These changes follow Delta Air Lines (NYSE:DAL)' controversial alterations to its loyalty program that faced significant backlash. In response to Delta's moves, both Alaska Airlines and JetBlue have committed to matching status levels for Delta customers. United Airlines' revamp of its MileagePlus program appears to be a strategic move in this highly competitive market.
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