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Tesla Model 3 registrations zip past rivals in California

Published 23/05/2018, 13:14
Updated 23/05/2018, 13:20
© Reuters. FILE PHOTO: A Tesla Model 3 is seen in a showroom in Los Angeles

(Reuters) - Tesla Inc's (O:TSLA) Model 3 sedan recorded more registrations in California than its class rivals BMW 3-Series and Mercedes C-Class in the first quarter, according to a report by the California New Car Dealers Association (CNCDA).

Model 3 registrations totalled 3,723, or 14.3 percent of the near-luxury segment, compared with 3,323 for the Mercedes variant and 3,260 for the BMW model, the CNCDA report https://www.cncda.org/wp-content/uploads/California-Covering-1Q-2018.pdf said.

Tesla started delivering the Model 3 to customers in December 2017.

California is a key market for global luxury vehicle brands not just because of its size, but because other markets often follow trends set by wealthy consumers in the state.

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