Benzinga - by Benzinga Neuro, Benzinga Staff Writer.
Lucid Group Inc. (NASDAQ:LCID) said it is providing up to $10,000 in Air credits for its 2023 Air models. This exclusive offer is available solely in the U.S. market and will be valid until January 31st.
What Happened: According to a report by Teslarati, Lucid is offering up to $10,000 in credits for its 2023 Air models. The credits can be applied to cash payments or loans, given that the vehicle is delivered to the customer within 7 days of its readiness.
The automaker is providing up to $7,500 credits for the 2023 Air Pure and Air Touring trims, while credits reach $10,000 for the 2023 Air Grand Touring trim.
Lucid is also offering a $300 discount on its advanced 80 Amp Connected Home charger to any customer who takes delivery of a new Lucid Air this January.
The Lucid Connected Home Charging Station, which comes with a 24-foot cable for both indoor and outdoor charging, also supports over-the-air updates via Wi-Fi and is prepared for bi-directional charging.
In 2023, Lucid manufactured 8,428 vehicles and delivered 6,001 units. An upgrade to its Air lineup was also announced in the fourth quarter of 2023.
The base-level Air Pure is priced at $77,400, the Touring at $85,900 with new Standard Equipment. The price of the updated 2024 Grand Touring, however, has not been announced by Lucid yet.
Why It Matters: The generous credits offer comes on the back of Lucid’s delivering 1,734 vehicles in the fourth quarter of 2023, and the announcement of plans to launch a competitively priced mid-sized EV.
The latter, expected to be priced around $50,000, has been hinted at being launched earlier than previously anticipated by Lucid CEO Peter Rawlinson and is expected to rival Tesla's popular, lower-end cars. These moves signal Lucid’s aggressive strategy to expand its market presence and reach a wider customer base.
Read Next: Top 10 Bestselling Electric Vehicles In U.S. 2023: Where Do Tesla, Ford, General Motors Rank?
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