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Irn-Bru maker A.G. Barr names industry veteran Sutherland as new CEO

Published 01/02/2024, 08:06
Updated 01/02/2024, 08:12
© Reuters. FILE PHOTO: Bottles of Irn-Bru drink, produced by drinks manufacturer A.G. Barr, are displayed in a supermarket in London, Britain, March 25, 2023. REUTERS/Toby Melville/File Photo

(Reuters) - Irn-Bru maker A.G. Barr said on Thursday it has appointed former Saga Plc boss Euan Sutherland, a veteran in the consumer goods industry, as its next chief executive officer, effective from May 1.

Sutherland, 55, was most recently group CEO of the over-50s holiday and insurance group Saga and had previously held the top role at fashion retailer Superdry and The Co-op Group. He has also held the chief operating officer position at home improvement firm Kingfisher (LON:KGF) Plc.

The Briton had launched a new strategy at Saga and also steered the holiday company through the pandemic during his tenure as CEO for close to four years.

A.G. Barr had said last August that CEO Roger White would step down within a year.

Separately, the beverage firm forecast an about 14% rise in annual profit at 49.5 million pounds ($62.6 million), slightly ahead of market view, partly helped by strength in its speciality coffee business and price hikes.

($1 = 0.7906 pounds)

Latest comments

frying pan and fire comes to mind here one trashed the barr share price the other superdry 😂😂😂😂
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