FREMONT, Calif. - Identiv, Inc. (NASDAQ: NASDAQ:INVE), a global player in digital security and identification within the Internet of Things (IoT) space, today unveiled bitse.io 3.0, an updated version of its IoT platform aimed at improving operational efficiency and customer experiences in various industries.
The new release streamlines the deployment of IoT applications, allowing rapid market introduction of solutions using the latest RFID and IoT technologies. bitse.io 3.0 supports encrypted and tamper-proof tags compatible with prominent RFID and IoT chips, facilitating secure and efficient IoT implementations in sectors such as healthcare, retail, and logistics. The platform's user-friendly design eliminates the need for extra coding, reducing time and cost investments.
A key feature of the upgraded platform is the Supply Chain Insights, which integrates with enterprise systems to provide analytics that assist in compliance with regulations like the EU Digital Product Passport and support sustainability efforts. This feature aims to offer valuable operational insights to its users.
Amir Khoshniyati, VP and GM of Identiv IoT, stated, "By streamlining the deployment process and offering advanced features, we're enabling our customers to accelerate their time to revenue and stay ahead in their respective markets."
Additionally, bitse.io 3.0 is positioned to aid brands in improving consumer engagement, delivering content seamlessly, and gaining deeper insights into customer preferences. This is expected to lead to more effective marketing campaigns and enhanced brand loyalty.
A pilot program in the wine and spirits industry highlights the platform's capabilities, with a leading producer using bitse.io 3.0 for product authentication, traceability, and to provide an engaging virtual customer experience. The platform's real-time visibility and advanced traceability features are presented as ideal for a wide array of industries.
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