Benzinga - by Murtuza Merchant, Benzinga Staff Writer.
Lufthansa Group Airlines (OTC: DLAKY), one of Europe's largest airline conglomerates, has ventured into the world of non-fungible tokens (NFTs).
The move by the air carrier underscores the rapid evolution of the digital asset landscape.
Such innovative developments in the intersection of blockchain and traditional industries are anticipated to be a central topic of discussion at the upcoming Benzinga's Future of Digital Assets Conference.
The event promises to provide insights into the latest trends and advancements in the crypto realm, with perspectives from industry frontrunners.
While Lufthansa is not necessarily in the crypto space, it does have a loyalty program called Uptrip, which it developed in partnership with Lufthansa Innovation Hub and Miles & More. The program allows passengers to convert their boarding passes into NFT trading cards through the app.
Once collected, these NFTs can be securely stored in users' crypto wallets, with Polygon (CRYPTO: MATIC) proof-of-stake blockchain protocol.