Breaking News
Investing Pro 0
🚨 Our Pro Data Reveals the True Winner of Earnings Season Access Data

Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?

Stock Markets Nov 26, 2022 22:10
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?

Benzinga - Despite high inflation and a rise in prices, consumers' holiday shopping sentiments are upbeat this year.

According to data from Adobe (NASDAQ:ADBE) Analytics, consumers spent a record $9.12 billion online shopping during Black Friday.

The analysis found that online spending rose 2.3% on Black Friday, with expectations that Cyber Monday will be the season's biggest online shopping day, driving $11.2 billion in spending.

"Cyber Monday will offer the best deals for computers (27%), as well as furniture (11%). Those looking to buy an appliance should consider waiting until Thursday (Dec. 1), when discounts are set to peak at 18% on average," the report said.

Adobe said that electronic items were a major contributor, as online sales surged 221% over an average day in October.

Also Read: How to Protect Yourself from Holiday Shopping Scams

The toy segment was another popular category for shoppers, up by 285%, while exercise equipment purchases were up 218%.

Other items in demand during this year's Black Friday were gaming consoles, drones, Apple (NASDAQ:AAPL) MacBooks, Dyson products, and kids' favorites like Fortnite, Roblox, Bluey, Funko Pop, and Disney Encanto, the report said.

According to the report, mobile shopping represented 48% of all Black Friday digital sales.

Canadian e-commerce firm Shopify Inc (NYSE: SHOP) reported that its Black Friday sales hit a record of $3.36 billion this year, up almost 17% from 2021.

The Adobe data anticipates that the overall spending this holiday season will rise by 2.5% from a year ago.

Photo via Shutterstock.

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Read the original article on Benzinga

Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email