Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday? By Benzinga

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Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?

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Benzinga - Despite high inflation and a rise in prices, consumers' holiday shopping sentiments are upbeat this year.

According to data from Adobe (NASDAQ:ADBE) Analytics, consumers spent a record $9.12 billion online shopping during Black Friday.

The analysis found that online spending rose 2.3% on Black Friday, with expectations that Cyber Monday will be the season's biggest online shopping day, driving $11.2 billion in spending.

"Cyber Monday will offer the best deals for computers (27%), as well as furniture (11%). Those looking to buy an appliance should consider waiting until Thursday (Dec. 1), when discounts are set to peak at 18% on average," the report said.

Adobe said that electronic items were a major contributor, as online sales surged 221% over an average day in October.

Also Read: How to Protect Yourself from Holiday Shopping Scams

The toy segment was another popular category for shoppers, up by 285%, while exercise equipment purchases were up 218%.

Other items in demand during this year's Black Friday were gaming consoles, drones, Apple (NASDAQ:AAPL) MacBooks, Dyson products, and kids' favorites like Fortnite, Roblox, Bluey, Funko Pop, and Disney Encanto, the report said.

According to the report, mobile shopping represented 48% of all Black Friday digital sales.

Canadian e-commerce firm Shopify Inc (NYSE: SHOP) reported that its Black Friday sales hit a record of $3.36 billion this year, up almost 17% from 2021.

The Adobe data anticipates that the overall spending this holiday season will rise by 2.5% from a year ago.

Photo via Shutterstock.

Read the original article on Benzinga

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