By Brian Homewood
ZURICH (Reuters) - One of the most exquisitely gifted football players of his generation, Michel Platini likes to portray himself as an old-fashioned romantic with a mission to maintain the game's purity.
As he now ponders a bid for the presidency of football's world governing body FIFA, however, some may wonder whether the moody Frenchman, one-time midfielder, is the right man to clean up an organisation mired in a graft scandal reaching its top echelons.
Platini, 60, formerly a protege of FIFA president Sepp Blatter who has now turned into one of his biggest critics, has been outspoken in his criticism of the corruption allegations.
"I am the first one to be disgusted by this. I have stomach trouble when I think about the FIFA problem," he said in May.
With eight years experience as UEFA president, he may have some strong ideas about how to reform the organisation when Blatter steps down in February.
Yet, he has said little about what should be done to weed out corruption in FIFA. His record at UEFA, however, gives clues to how he would handle the future of a game that embraces all continents, a sport that has become a huge global business.
One of Platini's first moves at UEFA was to introduce a two-tier qualifying system for the flagship Champions League, making the lucrative group stage more accessible to clubs from eastern Europe and lower-ranked European countries.
He resisted pressure to introduce technology to help with refereeing decisions, instead preferring an innovative system of extra officials on each goal line.
Other UEFA policies have shown a less romantic, less 'purist', more businesslike side to Platini.
Some critics have accused him of turning UEFA into a slick, financially successful and yet ultimately charmless organisation, where elite clubs have thrived and others have to sell their best players to stay afloat.
FAIR PLAY
Under his leadership, UEFA has steered money and power to precisely the clubs and leagues that are already the most established, particularly through the market pool system where club revenue depends on the size of their country's television market.
This has led to the same few teams dominating the Champions League, shutting out smaller outfits such as French provincial side St Etienne, who won the last of their league titles back in 1981 when Platini was in their team.
Another controversial policy was the introduction of UEFA's complicated Financial Fair Play rules, a system yet to be proven to really achieve its aims.
Devised to stop rich owners buying success by splurging on top players, it also forces smaller clubs to sell stars to bigger rivals to balance their books.
Platini the pragmatist knows he cannot afford to upset the powerful European clubs who have formed their own organisation, initially known as the G-14 and now expanded to the European Clubs' Association (ECA), to look after their interests.
He also has to keep Europe's smaller national federations happy as they hold the votes in UEFA elections.
Blatter, who denies all suggestions of corruption and is not among those indicted, gained great popularity beyond Europe, especially in the national federations of Africa, for his promotion of football there.
Should Platini become FIFA president, he would have to balance the influence and power of Europe and non-European football powers. At least for his early years, however, corruption investigations would hang over all his efforts.
Several executive committee members have been banned for improper conduct by FIFA's own ethics committee while U.S authorities have indicted 14 people, some of them former FIFA officials, on counts of money laundering and bribery.
Swiss authorities are investigating the decisions to award the 2018 and 2022 World Cups to Russia and Qatar respectively.
The Swiss attorney general's office says it already has 81 reports of suspicious transactions related to the decisions. Investigations could take years, leaving whoever succeeds Blatter to deal with the fallout.
Platini, part of the FIFA executive committee since 2002, himself voted for Qatar, despite FIFA's own technical report flagging up concerns about the searing heat in the Gulf state.
However, Pedro Pinto, UEFA's spokesman, said on Monday that Platini stood by his decision even though it left him vulnerable to criticism.
"He's a man of conviction, he's a man who has always been transparent and one of the few, if not the only one, to admit who he voted for," he said.
"He has nothing to hide and is someone who I think is respected around the world of football."