Comperia (WA:CPLP), which in 2007 was the first online comparison of financial products in Poland, provides clients access to information and comparison tools relating to financial product such as loans, bank accounts, credit cards and insurance. After the acquisition of TELEPOLIS.pl in 2014, it has also started offering comparison tools relating to telco products.
Comperia.pl’s value-added for retail customers is information on financial and telco products offered in one place, 24 hours per day/7 days per week, free-of-charge and without the need to register. The main benefit, which it offers its partners, is access to potential new customers and analysis of client’ behavior. Due to its different portals and large affiliate network ComperiaLead Comperia.pl is relatively independent of search engines when it comes to attracting new web users. Moreover, as it generates revenues from the sale of leads, licensing the ComperiaAgent mobile application and sales of insurance products by own agents, it is in our view much more diversified than Polish peers Rankomat.pl, TotalMoney.pl and EBroker.pl.
Comperia.pl operates in areas, which all have attractive growth characteristics in Poland. According to ZenithOptimedia and PwC/IAB, the Polish online advertising segment was worth PLN 2.6bn in 2014 and is expected to grow at an average rate of c. 10% in the coming years. At the same time, the market conditions for sales of consumer and mortgage debt look very promising as the economic growth remains robust and interest rates at a record-low. In addition, with c. 4% the share of the direct channel in total sales of insurance products remains well below Western European countries.
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