Proactive Investors - Tesco PLC (LON:TSCO) has lost its appeal against a ruling which said its Clubcard logo had infringed on a trademark owned by rival Lidl.
The UK's largest supermarket used a yellow circle behind a blue background to advertise products which were part of its Clubcard scheme.
Source BBC
However, Lidl in 2020 successfully sued the supermarket after alleging it had copied its brand to deceive customers.
A high court ruled Tesco recieved an "unfair advantage" because of the branding because Lidl had a reputation for offering low prices.
Today, the court of appeal dismissed Tesco's appeal, upstanding the high court's backing of Lidl.
Last month, Tesco said it would be changing the way it displays its Clubcard deals after complaints they are misleading and confusing.
Unit pricing will now be rolled out across all its Clubcard price labels, said the grocery chain, allowing customers to compare different-sized items to get the best deal.
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