Proactive Investors - Google’s large-language model Gemini is beating OpenAI’s hugely popular ChatGPT model when it comes to commercially focused activity, recent analysis from Morgan Stanley (NYSE:MS) shows.
According to the bank’s internet research team, Gemini is benefitting from Google’s leading position at the top of various consumer funnels, such as e-commerce, travel, financials and healthcare, all the while leveraging its existing platforms like Search and YouTube.
Because of this, Gemini is seeing stronger growth in commercial-related activities including price comparison and shopping for products.
The most common use for Gemini and ChatGPT continues to be research and information discovery, meaning ChatGPT is the undisputed LLM king for now, “but Gemini commercial-related activity is stronger and rising”, wrote a team led by equity analyst Brian Nowak.
Data shows that 38% of Gemini users are using the product for price comparison versus only 27% on ChatGPT. 36% of Gemini users are shopping for products compared to only 23% of ChatGPT users.
“In our view, it is important to monitor changes in commercial offerings and behaviours on these products in order to gauge the long-term advertising/commerce monetisation potential,” said the bank.
These comments suggest that Gemini could eventually become a superior money spinner than ChatGPT, although the latter still benefits from a first-mover advantage, with 30% of survey respondents using ChatGPT compared to 26% using Gemini.
But that gap appears to be narrowing. Gemini adoption grew 1,000% in the past seven months, with ChatGPT only rising 350%.
“From here, we continue to believe new incremental product offerings and sources of consumer utility will be important to driving broader adoption,” said Morgan Stanley.
OpenAI is expected to announce updates to its latest ChatGPT 4 offering today. Chief executive Sam Altman reckons they feel like magic, though he ruled out a search function to rival Google (NASDAQ:GOOGL) Search for now.