Investing.com - Bitcoin edged down on Wednesday morning in Asia despite Google’s announcing plans to reverse its ban on crypto-related ads.
Bitcoin fell 0.4% to $6,403 at 11:48PM ET (03:48 GMT) on the Bitifinex exchange.
Ethereum slumped 5.14% to $211.34.
XRP gained 5.15% to $0.49185 on the Poloniex exchange, while Litecoin also edged up 0.58% to $56.918 on the Bitifinex exchange.
Google (NASDAQ:GOOGL) lifted its partial ban on cryptocurrency-related advertising and is set to allow regulated crypto exchanges to purchase ads in the U.S. and Japan starting in October.
The tech giant announced its original restrictions in March this year and put them in place in June. Their original aim was to protect consumers. The restrictions included initial coin offerings (ICOs), wallets and trading advice, which are still banned.
At the time of the original ban, Google’s Director of Products Scott Spencer told CNBC: “We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”
Facebook (NASDAQ:FB) also placed a ban on crypto-related advertising in January, but also ended them in June on certain types of ads.
Meanwhile, digital currency exchange Coinbase on Tuesday announced several key changes in its listing policy that will raise its asset offerings. Creators of digital tokens can go onto their website to submit applications to list their digital assets. Previously, Coinbase had to identify, select and vet new assets for the platform.
The exchange also said it will not restrict listed assets to those that comply with U.S. regulations, but they will rather subject them to the the regulatory framework of a particular region.
Dan Romera, vice president and general manager of Coinbase Consumer said this change will allow hundreds of digital assets to be added to the platform.
“It’s responding to what customers want. Adding more assets is directly something customers are telling us. So, ultimately, by adding more assets, we are going to increase trust and make the platform easy to user for customers,” he said.