How To Buy Google Stocks & Shares (Alphabet)

Overview of Google

Founded in 1999 in Menlo Park, California, Google is one of the world’s most profitable, successful companies. Google focuses on search engine technology, cloud computing, online advertising, quantum computing, computer software, artificial intelligence, consumer electronics, and e-commerce. Its founders, Larry Page and Sergey Brin, are both billionaires, thanks to Google’s decades-long track record of success. The company is considered a “blue chip,” due to its industry reputation, size, and overall fiscal health. Google also owns many different subsidiaries, including YouTube, Firebase, Kaggle, and Mandiant.

Google went public in 2004. It has remained public ever since, though it has been reorganised into a wholly-owned subsidiary of Alphabet, Inc. Google is the largest subsidiary that Alphabet, Inc. owns, and it also functions as a holding company for Alphabet’s interests and Internet properties. Because of this reorganisation, when you trade Google stock, you are trading Alphabet stock, since Alphabet Inc Class A stock trades under the “GOOGL” symbol on Nasdaq. “Class A” refers to common stocks. These stocks comprise of most of the shares that Alphabet issues. Common shares are what the majority of traders will buy and sell when they sign up with an online stock brokerage.

Whether or not you want to trade Google stock depends on your objectives and goals. The Internet is a major part of people’s lives, and most of us use the World Wide Web, in some form, on a daily basis. Around 90% of Google’s earnings and revenue come from Internet searches. This consistent use is a massive profit-driver for Google, and it is the main reason why many consider Google to be a safe, long-term investment. Long-term investments are for traders who can hold stock for at least five years, allowing it to grow steadily over time.

If you decide you want to buy Google stock, you’ll first need to find an online brokerage, particularly one with excellent stock-trading conditions. Once you complete the brokerage’s sign-up process, you will decide how much you want to invest in Google. This is dependent on your finances and personal evaluation of the company’s current status and future projections. After you’ve chosen an investment amount, select a type of order and execute it. Continue to monitor your investment over time, even if you initially planned to hold it for five years or more.

How to buy Google shares

Buying Google stocks isn’t quite as easy as just clicking a button – well, not yet, anyway. Before you begin trading on the stock market, there are a few steps you must take: 

Step 1: Find an online broker you can trust. 

First, find a broker that you can trust. There are a number of reputable brokers with different account offerings out there—so, to make it easier for you, we have listed the main factors to consider when making your choice. 

• Minimum Investment & Commission: The minimum investment required and commissions charged by the firm you choose are typically the predominant deciding factors for many ‘do-it-yourself’ investors, whose fundamental concerns surround keeping costs low. For novices this rings particularly true, as the less you spend to get started the more you can invest, and those preliminary savings will have the most time to compound. 
• Securities Traded: The firm you decide on should offer all the equities and assets that you want to constitute a large portion of your portfolio. Take it one step further, and you should be seeking out a broker that offers fixed income securities, such as bonds, which are used to add some stability to a long-term investment plan. Beginner investors with minimal capital may also seek a broker that offers fractional shares, which is a new offering that will allow you to invest in Google at a fraction of the market price. This can help investors diversify a smaller portfolio by investing in companies that otherwise might be out of reach. Having the ability to diversify your portfolio at any given moment is essential in any trader’s journey. 
• Fast Execution & Volume Discounts: If you plan to be an active trader you should seek out a firm that can offer fast execution and volume discounts. A broker that can keep up with the speed of an active experienced trader, and one that can offer a price per share—rather than per transaction—is usually a firm that is a household name. 
• Advanced High-Tech Platforms: High-tech industry-standard trading platforms, such as MetaTrader 4 and 5 are very popular amongst investors, and for good reason. Seek out a broker that can offer you the highest level of advanced interactive charts, analytical indicators, tools and other resources at your fingertips. If your chosen broker offers proprietary software, make sure that it is as top-notch as MT4 and MT5. 
• Responsive Customer Support: At one point or another in your trading career you will encounter an issue that needs to be solved immediately. Customer solutions and direct digital communication services should be at the forefront of all great firms. Knowledgeable, fast customer support, with extended hours across multiple languages, is key for a positive and successful trading experience. We all need a little bit of support sometimes.  
• Reliability & Security: A regulated broker has to follow the rules of the governing body. It is advised to seek out a firm that is governed by one or more agencies, for this very reason. A broker with no regulation poses security concerns for traders. 

Step 2: Opening your brokerage account

After narrowing down your search for the right broker and finding the one that has all the offerings needed for your trading experience, the next step is to now open an account. The onboarding process should be straightforward—after all, they want you to start trading Google stocks as quickly as possible. 

A standard onboarding process includes a verification scanning, where you will need to submit your identification, proof of address and other standard documentation. After sailing through registration you will be asked to deposit a specific amount into your account in the base currency designated by the broker, in order to activate your profile. Seek a broker that offers withdrawal and deposit methods of your preference. 

Step 3: Practicing your trading strategy through educational resources and tools

Before trading Google stocks, make sure you have utilised the education resources offered to you by the broker you have chosen. Seek a broker that is able to offer you up-to-date pertinent and regulated educational courses, live economic calendars, real-time market news services, and so much more that will assist you in maximising your profits. When is the right time to buy Google stocks? Your chosen firm should be able to guide you through the markets every step of the way. 

Step 4: It’s now time to buy Google shares

It’s now time to buy. Stock prices are constantly fluctuating throughout the trading day, based on market sentiment—so, as a trader and soon-to-be seasoned trader, you will get to know that certain times of the trading day offer better buying and selling opportunities than others. It is all the factors listed above that will help you stay ahead of the market, particularly when you are buying Google stocks, or any other assets, for that matter. 

Step 5: Review your positions regularly 

Maintain diversification within your investment portfolio, and never take your eye off the mark. The stock market is ever-changing—and so, reviewing your portfolio composition periodically is essential to ensure your position is always within your risk appetite and capacity. 

Fees for buying Google stocks 

Every broker has its own set of conditions, and one of those conditions is asset-specific fees for trading through their firm. An example of this type of cost is the commission-per-share charge, while trading Google stocks. Firm fees should be identified and taken into account when selecting a broker – if certain costs are prohibitive, keep searching until you find your preferred broker. 

Best suited brokers for trading Google stocks 

There is a handful of brokers which are known for having impeccable stock trading conditions and overall user experiences. We have compiled a shortlist of our preferred firms, where we believe you should be trading your Google stocks. 

1. Capital.com: A highly reputable broker, Capital.com offers a variety of features that make it a great choice for trading Google stocks. One of the key benefits of using Capital.com is its browser-based platform, which allows traders to conduct in-depth market analysis and create personalized forecasts using technical indicators. Additionally, Capital.com’s CFD-based approach to the stock market and its live market updates and chart formats, available on desktop, iOS, and Android, make it a flexible and user-friendly choice.
2. Plus500: Plus500 is a well-established and reputable broker that offers a number of advantages for trading Google stocks. The Plus500CFD platform stands out for its commission-free trading on shares, a key distinction from Plus500Invest, where commissions are applicable. Risk warning: 80% of retail CFD accounts lose money
3. Admiral: Admiral offers a number of advantages for trading Google stocks. One of the main benefits of using Admiral is that it provides an educational center for their clients, which can be useful for new traders or those who want to improve their trading skills.

Summary

Now that you understand how to trade Google stocks through your chosen broker, it should be clear that timing and the discovery of your risk-appetite are what will help you get into the market. Every trader is unique in their own strategy— a one-size-fits-all solution never works—so, discover and build your investing persona through your chosen broker and start trading Google stocks today.