Investing.com -- In response to the growing concerns around tariffs, Volkswagen (ETR:VOWG_p) confirmed on Wednesday that it is joining the group of automakers committed to keeping prices steady. This move is aimed at easing the worries of car shoppers who fear that tariffs will increase prices on dealer lots.
Earlier this month, a series of announcements from U.S. and foreign-owned carmakers revealed a variety of deals or price assurances. These offers are designed to attract a surge of nervous shoppers hoping to secure a deal before potential price hikes.
Volkswagen, the German automaker, confirmed that it will hold prices steady through May. This decision mirrors that of Hyundai Motor (OTC:HYMTF), which has also pledged to maintain sticker prices on its current models through June 2.
Earlier this month, Ford Motor (NYSE:F) and Stellantis (NYSE:STLA) also offered deep discounts across their lineups to attract shoppers. Nissan (OTC:NSANY) joined in by reducing prices on its 2025 Rogue and 2025 Pathfinder models.
While the short-term buying frenzy has benefited carmakers and their dealers, auto executives have issued warnings about the long-term impact of sustained tariffs. They caution that these tariffs will add excessive costs to the industry and ultimately burden consumers.
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