Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

Unilever downbeat on Europe, China consumer sentiment

Published 27/10/2022, 07:16
Updated 27/10/2022, 16:26
© Reuters. FILE PHOTO: IDove, a brand of Unilever, is seen on display in a store in Manhattan, New York City, U.S., March 24, 2022. REUTERS/Andrew Kelly

© Reuters. FILE PHOTO: IDove, a brand of Unilever, is seen on display in a store in Manhattan, New York City, U.S., March 24, 2022. REUTERS/Andrew Kelly

By Richa Naidu

LONDON (Reuters) -Unilever Plc on Thursday gave a dire assessment of consumer sentiment in Europe and China, two of its key markets, but raised its full year sales forecast as it lifted prices to counter soaring costs.

Like the rest of the consumer goods industry, Unilever (LON:ULVR)'s margins have been squeezed since the start of the war in Ukraine that has pushed up costs of energy and key ingredients. As a result, the company has raised prices sharply.

"Consumer sentiment in Europe is at an all time low," Chief Financial Officer Graeme Pitkethly told reporters, warning of fears of a "confluence of events" in Europe with energy prices and inflation rising and consumers' savings waning.

Shoppers around the world paid 12.5% more for Unilever products in the quarter - a record price hike for the company - with sales volumes declining 1.6%. The company reported a better-than-expected increase in third-quarter sales.

Shares were flat in morning trade.

"Both the premium segments of the market and the value segments of the market are actually growing quite quickly, at an equivalent rate," Pitkethly told journalists.

But inflation and the promise of austerity in some countries has prompted a cost-of-living crisis that is pushing some people towards cheaper alternative products, such as private label goods made by retailers.

"The basic needs of our European consumers are occupying a higher share of wallets - things like utilities, transportation and food - and there tends to be cut back on discretionary non-food items."

Unilever makes more than 400 brands ranging from Persil detergent to Ben & Jerry's ice cream.

In China, Unilever's third biggest market that has been doubling down on Covid-19 lockdowns, sales grew by 1%.

"The China number, 1%, was in fact a competitive performance in a Chinese market that is still quite subdued by continued lockdowns in China," Pitkethly said, adding that confidence in China is lower relative to historical norms and that Unilever was not as able to increase prices in the country.   

Unilever said it now expects underlying sales growth for the full year 2022 to be above 8%. In July, the company said it expected to beat its previous forecast of 4.5% to 6.5%.

© Reuters. FILE PHOTO: IDove, a brand of Unilever, is seen on display in a store in Manhattan, New York City, U.S., March 24, 2022. REUTERS/Andrew Kelly

Jack Martin, a fund manager at Unilever shareholder Oberon Investments, said the results were "very solid, pleasing to see among quite a turbulent earnings season generally."

"Volumes are slightly off but given how much they moved up pricing and the economic environment this speaks to the strength of the portfolio," he said. "Shares are flat in morning trading which suggests that is how the market is also taking it."

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.