UK says Google’s 2022 ad commitments no longer needed

EditorVlad Schepkov
Published 13/06/2025, 13:40
© Reuters

Investing.com -- Britain’s antitrust regulator said Friday that commitments it secured from Google (NASDAQ:GOOGL) in 2022 related to online advertising are no longer be needed.

The Competition and Markets Authority (CMA) released Google from these commitments after the tech company decided against implementing a standalone prompt for third-party cookies in April.

In 2022, the CMA accepted commitments from Google that addressed concerns about its "privacy sandbox" proposals, specifically plans to remove some third-party cookies from its Chrome browser. The regulator had worried that Google’s original plan to downgrade third-party cookies could weaken competition in digital advertising.

"The CMA believes the commitments are no longer necessary and is now consulting before it takes a decision on whether to release them later this year," the regulator said.

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