Investing.com -- UBS analysts have upgraded Dick’s Sporting Goods to a "buy" rating, citing a stronger outlook for sustained earnings growth and market share gains.
The revised price target is $260, up from $225, reflecting the company's structural improvements, competitive positioning, and initiatives.
“We believe DKS will achieve this sustainable growth as it flexes its unique competitive position and further builds out its compelling ecosystem,” said analysts at UBS, with projected EPS growth of over 8% annually over the next five years—much higher than the 5% pre-pandemic average.
Key contributors to this growth include the expansion of its "House of Sport" flagship locations and its dominant position in athletic footwear, apparel, and equipment.
The company plans to add more than 50 new flagship locations in the coming years, leveraging these stores to drive traffic and brand partnerships, which in turn strengthens its ecosystem.
UBS flagged the company’s use of gross margin gains to reinvest in business growth, particularly through technology and cost flexibility.
Over the past seven quarters, the company's SG&A expenses have doubled the rate of sales growth, supporting its leadership in the sector while preserving profitability.
The company has also consistently outperformed Census category retail sales, reflecting robust market share gains.
The analysts also said sporting goods stores’ structural improvements, which are expected to deliver sustained higher margins and free cash flow.
UBS anticipates a 5% free cash flow yield, providing downside support even as the market may begin to attribute a premium valuation to the company.
Based on these factors, UBS raised the valuation multiple to 16x forward earnings from 15x forward earnings, indicating increased confidence in the company's ability to sustain its growth and manage margins effectively.
Shares of the company were up 2.3% at 09:20 ET (14:20 GMT) in pre-open trade.