Breaking News
Investing Pro 0
NEW! Get Actionable Insights with InvestingPro+ Try 7 Days Free

Stellantis' Chrysler brand to go all electric by 2028 -executive

Stock MarketsJan 05, 2022 12:41
Saved. See Saved Items.
This article has already been saved in your Saved Items
3/3 © Reuters. Chrysler's Airflow Concept utility vehicle is seen in Chelsea, Michigan, U.S. in 2020. Picture taken in 2020. Stellantis/Handout via REUTERS. 2/3

By Ben Klayman

(Reuters) - Automaker Stellantis' Chrysler brand said on Wednesday it plans to shift to an all-electric lineup by 2028 and introduce new products, including a utility vehicle, as it moves forward, the North American brand's chief executive said.

Chrysler is scheduled to show the Airflow concept vehicle at the Consumer Electronics Show (CES) in Las Vegas, offering a view into the brand's design direction as it looks to remake itself and boost sales, Chris Feuell said in an interview. The plan is for the brand to offer its first EV by 2025 and add additional electric vehicles as it shifts from a lineup with gasoline-powered engines.

"We are completely transforming the portfolio for Chrysler between 2025 and 2028, and beyond," Feuell said in an interview.

Chrysler first used the Airflow name on a sleek, streamlined sedan in the mid-1930s.

Stellantis said last July it planned to invest more than 30 billion euros ($33.87 billion) through 2025 on electrifying its vehicle lineup. Alfa Romeo is scheduled to be the first Stellantis brand in North America to be all electric in 2027.

The company, formed in January 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA, said it is targeting more than 70% of sales in Europe and over 40% in the United States to be low-emission vehicles - either battery or hybrid electric - by 2030.

It previously said all 14 of its vehicle brands, including Chrysler, would offer fully electrified vehicles.

The automaker has said its EVs will be built on four electric platforms and have driving ranges of 500 to 800 km (300 to 500 miles) on a single charge. Most new Chrysler vehicles will be built on the large EV platform, Feuell said.

Last May, Stellantis CEO Carlos Tavares said each of the company's brands would receive funding over the next 10 years to prove themselves.

Feuell, who joined the automaker last September, declined to say how much investment the Chrysler brand will receive, but said the lineup will expand beyond the 300 sedan and Pacifica minivan.

Chrysler sold over 115,000 vehicles last year in the United States, mostly the 300 and Pacifica. That was a far cry from the almost 650,000 vehicles sold in 2005, when the lineup also included the Crossfire sports car, PT Cruiser compact car and Sebring car.

According to research firm AutoForecast Solutions, Chrysler will end production of the 300 sedan in December 2023 and begin production of a utility it has listed as the Airflow in July 2024 at its Belvidere, Illinois, plant. Chrysler has not confirmed those plans.

And the existing models will get remakes meant to improve the consumer experience, including new seating configurations and integration of such technology as over-the-air software updates and artificial intelligence-based applications like navigation, voice assistance, e-commerce and payment services, Feuell said. Customization will be a key element.

"Chrysler hasn't been a brand that's been invested in over the last 10 years," she said. "Part of restoring and revitalizing the brand is about product but it's about the customer experience as well."

($1 = 0.8857 euro)

Stellantis' Chrysler brand to go all electric by 2028 -executive

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at’s discretion.

Write your thoughts here
Are you sure you want to delete this chart?
Post also to:
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (1)
Zwe Htet Thein
Zwe Htet Thein Jan 05, 2022 6:01
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Are you sure you want to delete this chart?
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Our Apps
© 2007-2022 Fusion Media Limited. All Rights Reserved.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
  • Sign up for FREE and get:
  • Real-Time Alerts
  • Advanced Portfolio Features
  • Personalized Charts
  • Fully-Synced App
Continue with Google
Sign up with Email