Ocado, Bon Preu to build automated fulfilment center in Catalonia

Published 18/06/2025, 09:02
© Reuters.

Investing.com -- Ocado Group (LON:OCDO) and Bon Preu Group will build a new automated Customer Fulfilment Centre in Parets del Vallès, Catalonia, expanding a partnership that began in 2017 and supporting Bon Preu’s growing online grocery business in the region.

The companies on Wednesday said that the facility will use Ocado’s robotic automation and Re:Imagined technologies, enabling Bon Preu to handle its current online order volumes more efficiently. 

The system is expected to improve order accuracy, freshness, and range while reducing operational costs.

Bon Preu was Ocado’s first international partner, signing an agreement in 2017 to strengthen its ecommerce capabilities in Catalonia using Ocado’s technology. 

The online service, BonpreuEsclat, launched in 2018 with Ocado’s In-Store Fulfilment (ISF) system and has since recorded what the companies describe as substantial growth.

According to the statement, Bon Preu has gained significant market share and has outpaced the broader online grocery market in Spain. 

The company was recognized in 2024 by the Spanish consumer organization OCU as the highest-rated online grocery service in the country, based on customer satisfaction.

"Today is an exciting moment as we enter a new phase with our longest-standing international partner," said Gregor Ulitzka, Europe president of Ocado Solutions.

“They have already developed a market-leading online proposition in Catalonia with Ocado’s In-Store Fulfilment technology and will now benefit from a highly automated CFC, offering an enhanced customer proposition and a significantly lower cost-to-serve,” Ulitzka added.

Bon Preu said the new center will allow it to scale operations while continuing to focus on order quality, delivery punctuality and product availability.

The companies did not disclose the project timeline or financial details.

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