Benzinga - Just as Netflix Inc. (NASDAQ:NFLX) was about to live-stream a reunion episode of the dating reality show “Love is Blind,” users experienced a massive outage — and what followed was the reaction of other streaming services, unfolding a drama far juicier than anything else.
What Happened: Late Sunday evening, over 12,000 users reported experiencing problems with video streaming and Netflix’s website and app.
The company initially promised that the live reunion episode would be the “first time ever” users would be able to participate in deciding which question would be asked.
For the first time ever, YOU will have a hand in which questions get asked during today's #LoveIsBlindLIVE reunion!Don't miss the LIVE reunion, airing on @netflix at 5pm PT/8pm ET! https://t.co/QiU5bNV0JS
— Netflix Tudum (@NetflixTudum) April 16, 2023
However, things went differently than planned.
As the hashtag #LoveIsBlingLIVE started trending as the top global topic on Twitter, the popular streaming giant scrapped the live-streaming stint altogether and responded by saying, “We’re filming it now and we’ll have it on Netflix as soon as humanly possible.”
To everyone who stayed up late, woke up early, gave up their Sunday afternoon… we are incredibly sorry that the Love is Blind Live Reunion did not turn out as we had planned. We're filming it now and we'll have it on Netflix as soon as humanly possible. Again, thank you and…— Netflix (@netflix) April 17, 2023
Nevertheless, the damage was already done.
While Twitter was having a field day at Netflix’s expense, rival streaming services like Walt Disney Co.’s (NYSE:DIS) subscription TV service Hulu, Comcast Corporation’s (NASDAQ:CMCSA) streaming video-on-demand service Peacock, Bravo TV and Blockbuster decided to take a potshot at Netflix’s reunion fiasco.
pic.twitter.com/jkI4JWyFJ1— Peacock (@peacock) April 17, 2023
pic.twitter.com/l0verstkTN— Hulu (@hulu) April 17, 2023
We would never keep you waiting for a Reunion