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Meta expands AI assistant access to Ray-Ban smart glasses in Europe

Published 23/04/2025, 15:28
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Investing.com -- Meta Platforms (NASDAQ:META) announced on Wednesday that it is broadening the availability of its artificial intelligence (AI) assistant, Meta AI, on Ray-Ban smart glasses to seven additional European countries. The expansion will allow residents of Germany, Austria, Belgium, Denmark, Norway, Sweden, and Finland to interact with Meta AI through voice commands for general inquiries.

The company, which also owns Facebook and Instagram, initially launched its AI technology in Europe in March. This rollout was originally scheduled for June of the previous year but was postponed due to regulatory concerns about data protection and privacy. The launch of Meta AI in the U.S. took place in 2023. However, its European release encountered several obstacles due to the European Union’s strict privacy and transparency regulations.

Enhancing its wearable technology with AI capabilities could potentially draw in new users for Meta, especially at a time when the company is allocating billions of dollars towards strengthening its AI infrastructure. The company also mentioned that the expansion will incorporate a live translation feature, which is being widely introduced in its markets.

Starting next week, Meta will launch a feature in supported EU countries where users can ask Meta AI about what they are viewing and receive real-time responses. The company had previously updated its Ray-Ban Meta smart glasses with AI video functionality and real-time language translation capabilities in December 2024. Meta first revealed these features during its annual Connect conference in September of the same year.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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