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Coca-Cola acquires 'super-premium' mixer company for €45mln

Published 09/08/2022, 08:08
Updated 09/08/2022, 08:40
© Reuters.  Coca-Cola acquires 'super-premium' mixer company for €45mln

© Reuters. Coca-Cola acquires 'super-premium' mixer company for €45mln

Coca-Cola (NYSE:KO) HBC AG said it bought ESM Effervescent Sodas Management Limited from S.I.C.C Holding Limited, a wholly-owned subsidiary of IDEAL Holdings SA, for €45mln.

Unit Coca-Cola Beverages Holdings II BV expects the transition, which is still subject to closing adjustments and regulatory approvals, to complete in the second half of this year.

ESM owns the premium mixer product line under the Three Cents brand, making beverages without preservatives or artificial colourings.

The “adult super-premium sparkling beverage and mixer for long-drinks and cocktails company” represents a growth opportunity and is key to Coca-Cola’s 24/7 beverage partner strategy a statement said.

Three Cents will complement the American drink maker’s sparkling beverage portfolio, which includes Schweppes and Kinley.

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