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Beckham-backed Guild Esports soars on Coca-Cola sponsorship

Stock Markets Jul 21, 2022 12:11
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© Reuters. Beckham-backed Guild Esports soars on Coca-Cola sponsorship
 
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David Beckham-backed Guild Esports PLC (LON:GILDG) surged 44% to 2.4p said it signed a one-year global sponsorship deal with The Coca-Cola Company (NYSE:KO).

Coca-Cola becomes the Esports teams’ sixth sponsor, while also making it the first European Esports team to sign a global sponsorship with the iconic drinks brand.

According to a statement, the total contract value is “confidential and payable in cash.”

"Guild is signing up some of the world's most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner,” said Guild Esports' chief executive Kal Hourd.

“They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry."

9.50am: Greatland rises

Greatland Gold PLC (AIM:GGP, OTC:GRLGF) jumped 13% to 11.4p said partner Newcrest will have to pay US$60mln to acquire an additional 5% stake in the Havieron gold project in Western Australia after a ruling by an independent arbitrator.

An adjudicator was brought in after the two parties couldn’t agree on a price for the option as stipulated under a process established when Newcrest initially bought into the prospect in 2019.

Newcrest now has 30 days to make a decision on the option, which if it goes ahead, would increase its holding in the Havieron project to 75%.

Shaun Day, Greatland’s managing director, said the decision reflected a value uplift of five times compared to the stage 1 pre-feasibility study published in October 2021 but did not in Greatland's view “represent a true market value for Havieron”.

Read more on Proactive Investors UK

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Beckham-backed Guild Esports soars on Coca-Cola sponsorship
 

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