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A Hit And A Miss For Disney As 'Thanksgiving Box Office' Slumps To One Of The Worst In Years

Published 28/11/2022, 08:07
Updated 28/11/2022, 09:10
© Reuters.  A Hit And A Miss For Disney As 'Thanksgiving Box Office' Slumps To One Of The Worst In Years

Benzinga - The Thanksgiving box office numbers this year portend to a not-so-promising year-end holiday season, although Walt Disney Company (NYSE: NYSE:DIS) fared better with its superhero film “Black Panther: Wakanda Forever.”

Weak Numbers: The long weekend owing to the Thanksgiving holiday did not do box numbers any favor, as the three-day weekend collected $92.9 million in ticket sales, down from $101 million in the previous weekend, reported Box Office Mojo. This was worse than the $96.3 million in 2021. The drop was steeper compared to the pre-pandemic number of $181 million for 2019.

The five-day cume, which accounted for ticket sales between Wednesday and Sunday, came in at $133 million, down from $142 million in 2021 and $262 million in 2019.

The last Thanksgiving weekend to see three-day ticket sales below $100 million before the pandemic was in 1994, the report said.

Disney’s Mixed Fortunes: The media giant's “Wakanda Forever” ruled the roost in the box office for a third weekend in running, with an estimated three-day cume of $45.9 million in North America, according to measurement firm ComScore. Worldwide, the movie collected $78 million.

Cumulatively, the film has collected $675.57 million, with $367.67 million of it from North America.

The entertainment giant, which has recently reinstated Bob Iger as CEO, faced disappointment with its “Strange World,” a computer-animated sci-fi adventure film. Over the three-day weekend, the movie collected $11.9 million domestically and $9.2 million overseas.

This marked the worst three-day opening for a Disney animated feature since 2000’s “The Emperor’s New Groove,” CNBC said.

Disney and Searchlight’s “The Menu,” Sony Group Corp.’s (NYSE: SONY) “Devotion” and Warner Bros. Discovery, Inc.’s (NASDAQ: WBD) “Black Adam” took the third, fourth and fifth positions, respectively. The worldwide three-day cume came in at $10.6 million, $6.192 million and $6.15 million, respectively. Domestic numbers for the three came in at $5.2 million, $6 million and $3.35 million.

The numbers for Netflix Inc (NASDAQ:NFLX).’s (NASDAQ: NFLX) “Glass Onion” were not made available by the streaming giant. CNBC said the five-day cume may have been between $13 million and $15 million.

Read Next: Best Media Diversified Stocks

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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