🔺 What to do when markets are at an all-time high? Find smart bargains, like these.See Undervalued Shares

Vodafone uses Steve Smith's ball-tampering shame in ad

Published 20/12/2018, 08:49
© Reuters. FILE PHOTO - South Africa vs Australia - Third Test
VOD
-

MELBOURNE (Reuters) - Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain's Vodafone Group (LON:VOD) in an advertising campaign that leverages the nation's ball-tampering shame for marketing purposes.

Smith, along with former vice captain David Warner and Cameron Bancroft, remains banned from international and state-level cricket in Australia as he serves out a 12-month suspension for his part in the Cape Town scandal.

Vodafone Australia's "Gutsy is calling" commercial starts with a voice overlay of Smith's tearful apology when he fronted the media upon his return home from South Africa before cutting to scenes of him playing for local club Sutherland and conducting a coaching clinic.

"Everything I dreamed of, everything I was a part of was just falling to pieces," Smith says in the commercial.

"I was in a pretty dark space. It was just about being upfront and honest and taking responsibility.

"I've certainly had some difficult days. But it's OK to be vulnerable. Everyone makes mistakes. It's about the way you respond to it that's really important."

It concludes with Smith saying: "I want to come back better than I was."

Smith has shunned interviews since returning home from South Africa in disgrace but is set to front the media on Friday before training with Sydney Sixers, a local team in Australia's 'Big Bash' Twenty20 tournament.

Smith is also banned from playing in the Big Bash, which is sponsored by Vodafone Australia.

Local media reported Smith was donating his fee for the advertisement to a local charity for men's mental health.

The advertisement -- and Smith's participation in it -- was quick to draw criticism from local media pundits and drew mixed responses on social media.

"Don't use mental illness to try and flog off some phones," 3AW radio host Justin Smith said on the Melbourne station.

"Looking at this tacky rubbish, I wonder if he's learnt anything at all."

Vodafone Australia responded to criticism from one Twitter user, saying the company was supporting Smith "in his mission to spread awareness about mental health for young Australians."

Australia, now led by Smith's replacement Tim Paine, is tied 1-1 in the current four-match test series against India ahead of the third contest in Melbourne starting next week.

Smith and Warner are suspended until the end of March, 2019.

© Reuters. FILE PHOTO - South Africa vs Australia - Third Test

Bancroft's ban expires on Dec. 29.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.