By Samuel Indyk
Investing.com – The top 10 cryptocurrencies were trading relatively steady on Friday as markets await Tesla CEO Elon Musk’s appearance on Saturday Night Live this weekend.
In recent days, the meme-based cryptocurrency Dogecoin has soared to overtake Ripple as the fourth largest cryptocurrency by market cap ahead of Musk’s TV appearance.
Musk has regularly tweeted about the cryptocurrency which has helped propel its price higher in recent weeks and there is expectation that if Musk mentions it live on national television, the price could continue to soar.
Back in April when Musk announced his appearance on Saturday Night Live, the Tesla CEO appeared to refer to himself as ‘The Dogefather’ sending the price of the cryptocurrency higher by as much as 20%.
Citi to enter crypto space?
US banking giant Citigroup (NYSE:C) is reportedly the next financial behemoth that is planning to take its first steps into the cryptocurrency markets.
The Financial Times reported that Citi is considering trading, financing and custody of digital assets after a surge in interest from clients.
“There are different options from our perspective and we are considering where we can best service clients,” said Citi’s global head of foreign exchange Itay Tuchman.
Citi would be following in the footsteps of other major financial services firms, such as Bank of New York Mellon (NYSE:BK) and Goldman Sachs (NYSE:GS), who have recently announced plans to enter cryptocurrency markets.
There may have been some suggestion that Citi is late to the party but Tuchman does not believe that is the case.
“I don’t have any FOMO because I believe that crypto is here to stay,” Tuchman said.
At 13:00BST, Bitcoin was trading at around $56,600, down 2.3% in the last 24 hours. Ethereum was trading just below $3,500 and Dogecoin was around $0.62.