Netflix House to open in Philadelphia and Dallas in late 2025

LOS ANGELES - Netflix (NFLX), the entertainment giant with over $40 billion in annual revenue and a market capitalization exceeding $520 billion, announced Tuesday it will launch its first two Netflix House locations in Philadelphia and Dallas in late 2025, with a third location planned for Las Vegas in 2027.

The entertainment company’s new venture will feature immersive experiences based on popular Netflix shows including "Wednesday," "Squid Game," "ONE PIECE," "Stranger Things," and the "Knives Out" franchise. This expansion comes as Netflix maintains strong 15% year-over-year revenue growth, according to InvestingPro data.

Each location will span more than 100,000 square feet and offer interactive attractions, dining options, and exclusive merchandise. The Philadelphia location at King of Prussia Mall will include a "Wednesday: Eve of the Outcasts" experience and "ONE PIECE: Quest for the Devil Fruit" adventure, while the Dallas location at Galleria Dallas will feature "Stranger Things: Escape the Dark" and "Squid Game: Survive the Trials."

Both locations will house NETFLIX BITES restaurants offering food and cocktails inspired by Netflix content, along with retail shops selling show-themed merchandise.

"Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop and taste," said Marian Lee, Netflix’s Chief Marketing Officer, in the press release statement.

The company indicated these permanent venues build upon its previous temporary experiences, which have reportedly reached 10 million fans across 450 openings in 300 cities worldwide.

Netflix has launched a website where fans can sign up for early access information. The company is also currently hiring for positions at both the Philadelphia and Dallas locations.

In other recent news, Netflix has announced plans to open its third "Netflix House" entertainment venue in Las Vegas by 2027, expanding its brand beyond streaming services. This initiative aims to create new revenue streams and diversify the company’s business model, with themed venues also set to open in Philadelphia and Dallas in late 2025. Meanwhile, Netflix plans to invest over $1.14 billion in Spanish content production over the next four years, as part of its strategy to expand its international footprint and diversify its content library.

Analyst firms have provided various updates on Netflix’s stock. Oppenheimer raised its price target for Netflix to $1,425, maintaining an Outperform rating, due to the company’s strong global streaming position and potential for significant advertising revenue growth. UBS also increased its price target to $1,450, citing positive trends and competitive dynamics that could enhance Netflix’s monetization. In contrast, JPMorgan maintained a Neutral rating, noting a balanced risk/reward scenario despite Netflix’s strong fundamentals and growth prospects.

These developments reflect Netflix’s ongoing efforts to strengthen its market position and adapt to changing industry dynamics. The company’s strategic investments and analyst evaluations highlight its potential for continued growth and innovation in the entertainment sector.

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