LONDON - Frasers Group plc, known for its global retail presence, has announced a significant expansion of its partnership with MAP Active, a prominent sports and fashion distributor in South Asia. The collaboration aims to launch the Sports Direct (LON:FRAS) brand in five new markets across Southeast Asia and India, with plans to open over 350 stores in the long term.
The strategic move will leverage Sports Direct’s strong sporting goods offerings and MAP Active’s local expertise and distribution network to establish Sports Direct as a leading sports retailer in the region. The expansion will include Indonesia, where Sports Direct is already present, and will extend into India, the Philippines, Thailand, Vietnam, and Cambodia.
Michael Murray, CEO of Frasers Group, expressed enthusiasm about the growth prospects, stating, "We’re excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth."
V.P. Sharma, Group CEO of PT Mitra Adiperkasa Tbk, echoed Murray’s sentiments, highlighting the shared vision for excellence in sports retail that will drive the partnership’s success.
The initiative is expected to set a new benchmark in the sports retail sector for these markets, with support from Frasers Group’s major brand partners. The expansion is a testament to the Group’s commitment to rethinking retail by offering immersive brand experiences and driving digital innovation.
This information is based on a press release statement from Frasers Group. The company’s growth strategy continues to unfold as it seeks to build a compelling global brand ecosystem, with Sports Direct playing a critical role in its retail portfolio.
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