JPMorgan maintains Netflix stock rating amid balanced risk/reward

Published 13/06/2025, 11:14
© Reuters

JPMorgan (NYSE:JPM) analyst firm reiterated its Neutral rating and $1,220.00 price target on Netflix (NASDAQ:NFLX) on Friday. The firm explained that its May 19 downgrade to Neutral was not due to concerns about Netflix’s leadership position in streaming but because "the risk/reward in NFLX shares has become more balanced" following significant stock price appreciation. According to InvestingPro data, Netflix shares have delivered an impressive 86% return over the past year, now trading near their 52-week high of $1,262.81.

The firm noted that Netflix shares currently trade at 40 times 2026 estimated GAAP earnings per share and 44 times 2026 estimated free cash flow, suggesting the stock already factors in potential upside to 2025 guidance. Current InvestingPro analysis indicates the stock is trading above its Fair Value, with a P/E ratio of 56.32x and high EBITDA valuation multiples. JPMorgan also indicated that easing tariff and macroeconomic concerns could drive rotation into other internet names during the seasonally slower summer months.

Since the May downgrade, JPMorgan has received three consistent areas of pushback from investors: expectations that the second half content slate may be "the strongest 6-month period ever," the early stage of advertising with potential for better monetization, and projections that estimates will increase based on content strength, pricing power, and advertising growth. These growth expectations align with Netflix’s strong fundamentals, reflected in its perfect Piotroski Score of 9 and GREAT Financial Health rating from InvestingPro, which offers 20 additional key insights about the company.

The firm continues to project double-digit foreign exchange neutral revenue growth for Netflix through 2026, with ongoing margin expansion, increasing free cash flow, and greater share buybacks. These positive factors support the company’s long-term outlook as a streaming leader.

Despite these growth prospects, JPMorgan maintained its position that Netflix shares are "well owned and the risk/reward is less compelling," balancing the company’s strong fundamentals against its current valuation metrics.

In other recent news, Netflix has caught the attention of several financial analysts, resulting in a series of upgraded stock price targets. UBS raised its price target for Netflix to $1,450, highlighting strong secular trends and competitive dynamics that could enhance the company’s monetization and operating leverage. Similarly, Jefferies increased its target to $1,400, pointing to Netflix’s strong content lineup and recent price increases as positive catalysts. BofA Securities also lifted its price target to $1,490, citing Netflix’s robust performance and growth prospects, including impressive subscriber gains and expansion into advertising and sports content.

Additionally, Oppenheimer raised its price target to $1,425, maintaining an Outperform rating, and emphasized Netflix’s global streaming position and potential for significant advertising revenue growth. In a strategic move, Netflix announced a plan to invest over $1.14 billion in Spanish content production over the next four years, further expanding its international footprint. This investment aligns with Netflix’s broader strategy to increase original content production globally. These developments illustrate Netflix’s ongoing efforts to strengthen its market position and drive growth in the competitive streaming industry.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2025 - Fusion Media Limited. All Rights Reserved.