Hup Seng Industries Berhad (HSIB) is a Malaysia-based investment holding company. The Company's segment includes biscuit manufacturing, beverage manufacturing and trading division. The Company’s biscuit manufacturing segment is in the business of manufacture and sales of biscuits. The beverage manufacturing segment is in the business of manufacture and wholesale of coffee mix and all kinds of foodstuff. The trading division segment is in the business of sales and distribution of biscuits, confectionery and other foodstuff. Its subsidiaries include Hup Seng Perusahaan Makanan (M) Sdn. Bhd., Hup Seng Hoon Yong Brothers Sdn. Bhd. and In-Comix Food Industries Sdn. Bhd. The Company's brand portfolio of savory to sweet biscuits and are marketed under Cap Ping Pong and Hup Seng Cream Crackers. Its beverages range is marketed under In-Comix under three main categories, namely 3 in 1 Instant Coffeemix, Instant Teas, and Nutritious Instant Cereal. It also provides Want Want rice crackers.