Harley-Davidson Inc (HOG)

Vienna
Currency in EUR
21.350
-0.370(-1.70%)
Closed·
HOG Scorecard
Full Analysis
Management has been aggressively buying back shares
HOG is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
21.10021.890
52 wk Range
18.74535.720
Key Statistics
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Bid/Ask
21.31 / 21.38
Prev. Close
21.72
Open
21.89
Day's Range
21.1-21.89
52 wk Range
18.745-35.72
Volume
-
Average Volume (3m)
562
1-Year Change
-33.56%
Fair Value
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Fair Value Upside
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Company’s Health
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Fair Value
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Fair Price
Upside
Analysts Sentiment
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Members' Sentiments
Bearish
Bullish
ProTips
High shareholder yield
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Harley-Davidson Inc Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Employees
5900
Market
Austria

Compare HOG to Peers and Sector

Metrics to compare
HOG
Peers
Sector
Relationship
P/E Ratio
8.3x0.0x10.5x
PEG Ratio
−0.22−0.130.02
Price/Book
0.9x0.9x1.4x
Price / LTM Sales
0.6x0.6x0.9x
Upside (Analyst Target)
-−12.0%22.1%
Fair Value Upside
Unlock36.6%10.9%Unlock

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 2.75%
Dividend Yield
2.97%
Industry Median 2.00%
Annualised payout
0.63
Paid quarterly
5-Years Growth
-14.26%
Growth Streak

Earnings

Latest Release
Feb 26, 2025
EPS / Forecast
-0.93 / --
Revenue / Forecast
687.61M / --
EPS Revisions
Last 90 days

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FAQ

What Is the Harley-Davidson Inc (HOG) Stock Price Today?

The Harley-Davidson Inc stock price today is 21.35

What Stock Exchange Does Harley-Davidson Inc Trade On?

Harley-Davidson Inc is listed and trades on the Vienna Stock Exchange stock exchange.

What Is the Stock Symbol for Harley-Davidson Inc?

The stock symbol for Harley-Davidson Inc is "HOG."

Does Harley-Davidson Inc Pay Dividends? What’s The Current Dividend Yield?

The Harley-Davidson Inc dividend yield is 2.97%.

What Is the Harley-Davidson Inc Market Cap?

As of today, Harley-Davidson Inc market cap is 2.59B.

What Is Harley-Davidson Inc's Earnings Per Share (TTM)?

The Harley-Davidson Inc EPS (TTM) is 2.75.

From a Technical Analysis Perspective, Is HOG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Harley-Davidson Inc Stock Split?

Harley-Davidson Inc has split 0 times.
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