Baozun reports growth and strategic milestones in 2023
- ByInvesting.com
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Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners. The company operates through two segments, E-Commerce (including BEC and BZI) and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing in China and internationally. The Brand Management segment provides strategic planning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.